7 Free Tools to Check Any Site's Website Traffic (2023)

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Do you want to know how many visitors a website gets? Website traffic checkers are tools that give you the ability to analyze the traffic of any website around the world.

Top 7 Free Website Traffic Checker Tools

These are the best tools you can use to check website traffic for any site for free.

  1. Sitechecker Pro
  2. SEMRush
  3. SimilarWeb
  4. SERanking
  5. WebCEO
  6. SerpStat
  7. UberSuggest

1. Sitechecker Pro

Sitechecker is an SEO solution with a variety of tools designed to help businesses improve their search performance.

The platform’s most prominent features are the Website Audit, Site Monitoring, Rank Tracker, and Backlink Tracker tools which are all part of its paid pricing plans.

It does however provide several free tools including its Traffic Checker which can be used to check the website traffic of any domain you provide.

To use the tool, simply visit Traffic Checker and type the name of the website you want to analyze.

7 Free Tools to Check Any Site's Website Traffic (1)

After the results load, you will find plenty of useful insights to gauge the site’s performance and better understand its strategy.

Some of the helpful traffic reports include:

  • Traffic overview: A graph showing the total volume of traffic over the past 6 months.
  • Engagement: Important metrics for measuring site performance including overall visits per month, average visit duration, average page visits, and bounce rate.
  • Traffic by countries: A breakdown of how much and what percentage of traffic comes from different countries.
  • Traffic by sources: See how much traffic comes from each channel along with its percentage of total traffic.
  • Top keywords: A list of the top five paid and organic keywords that lead visitors to the site.

You also have the option to connect your Google Analytics and Google Search Console accounts and get the data about your site traffic and sales (if you have E-Commerce in GA) in the same dashboard.

Unlike some of the other solutions on this list, all the data from Sitechecker’s Traffic Checker is available for free. If however, you want to take advantage of the other tools offered by Sitechecker, plans start at $29 per month.

There is no free trial available for the plans but there is a 48-hour money-back guarantee in the event that you change your mind.

Check Website Traffic with SiteChecker

2. SEMRush

SEMRush is a comprehensive suite of marketing solutions for online businesses. The platform offers a robust set of tools for everything from backlink analysis and content planning to SEO audits and ranking tracking.

One such tool is their Traffic Analytics solution which can be used to check competitor website traffic.

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SEMRush has both paid and free versions. With the free version of SEMRush’s Traffic Analytics, you are able to view up to 10 traffic overview reports a day.

The overview tab will provide important metrics for the website you are analyzing including:

(Video) Get Free Website Traffic Now With These 7 SEO Tools

  • Total visits
  • Unique visitors
  • Pages per visit
  • Average visit duration
  • Bounce rate

There is a feature called Bulk Traffic Analysis that enables you to check the traffic for multiple websites at once. You can add up to 200 websites to compile data into a single report which can then be exported to .csv.

You can gain even more insights from additional traffic reports including:

  • Audience Insights: See which websites the users of a competitor’s site also visit to gain a better understanding of their audience.
  • Traffic Journey: Discover how competitors gain their website visitors and see who their top referring sites are. You can also see the top destinations visitors progress after leaving the competitor’s website.
  • Top Pages: Gain insights into what is working best for a website with a report of its top-performing pages. You can also see which products or services the business is promoting and the channels it is using for promotions.
  • Geo Distribution: See the geographic locations driving the majority of a website’s traffic and analyze how user behavior varies between countries.

With the free version of SEMRush, you are only able to see a sample of the data in the report. For example, in the Top Pages tab, you will only be able to see the first 10 results for the website you are analyzing.

If you want to test-drive the full functionality of SEMRush, you can use this exclusive link to register for a 14-day free trial of SEMRush Pro.

You’ll get started by providing your email, phone number, and password to create an account. Next, you’ll provide your billing information which will be used to set up your recurring payments. You won’t be charged when you submit the information and your trial will begin.

For 14 days you’ll have access to SEMRush’s full suite of 45 marketing tools to help grow your business. If you don’t wish to continue your plan once the trial has ended you can simply cancel your plan at any time during the 14-day period.

Check Website Traffic with SEMRush

3. Similar Web

Similar Web is a traffic intelligence solution built to provide users with a detailed analysis of any website’s visitors.

While some of the other companies on this list offer a range of SEO and marketing tools, Similar Web focuses singularly on website traffic analysis.

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When you search for a website you’ll get insights broken into the following sections:

  • Traffic Overview: The Traffic Overview shows the global, country, and category rank for the website’s traffic. It also provides basic engagement stats such as average visit duration, pages per visit, and bounce rate as well as a geographic breakdown of the website’s traffic along with its top traffic sources.
  • Referrals: See which websites are sending traffic to the site as well as the most popular exit destination when visitors leave the site.
  • Search: A detailed analysis of the website’s top-performing paid and organic keywords
  • Social: See which social channels are driving the most traffic to the website.
  • Display Advertising: A list of the publishers and ad networks the website uses for display advertising.
  • Audience: Find out which other categories the website’s audience is interested in. Audience Insights also gives a list of the other websites most visited by the site’s users.
  • Competitors: A list of the website’s close competitors and other similar sites.

Similar provides both free and paid versions of its platform.

With the free version, data is limited as you only get 5 results per metric, 1 month of app data, and 3 months of web traffic data.

If you want to get access to the full set of data, SimilarWeb offers plans centered around search, display, and affiliate marketing. There is also an enterprise plan fully equipped with all the features from each of these plans.

There is a free trial available but it is only for one day so I recommend that you plan how you want to test the solution in advance to be able to make the most of it.

Check Website Traffic With SimilarWeb

4. SERanking

SERanking is an all-in-one SEO solution that allows users to research keywords, track rankings, and check the website traffic of sites around the world.

When you search for a website you’ll get a quick overview of the site’s total organic and paid traffic per month as well as the total number of keywords the site is ranking for.

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Further down the results page, you will find line graphs showing the trend of total traffic and ranking keywords and how they are progressing over time.

SERanking also provides a list of all the website’s ranking keywords, its top-performing pages, and a breakdown of its main organic and paid competitors.

Like other solutions on this list, the amount of data you are able to view in the free version is limited.

(Video) 7 SEO Tools For Free Traffic

For example, with the organic keywords and top-page reports, only the top ten results are visible.

SERanking has three paid plans starting at $31 per month.

If you are considering signing up for a paid plan to get full access to the available information, SERanking offers a 14-day free trial for you to test the platform before you commit.

There is no credit card required for sign-up, as users only need to provide their name, email, phone number and password to get started.

Check Website Traffic with SERanking

5. WebCEO

WebCEO is a robust suite of SEO tools designed for agencies and individuals looking to manage multiple projects in a single solution.

WebCEO is different from the other tools on this list in that it does not allow you to search for another website’s traffic data directly.

Instead, users create a project with their own website and then use the Competitor Metrics tool to analyze the traffic of related sites.

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The platform pulls data from Alexa to provide traffic statistics from your website’s closest competitors.

This enables you to see these websites’ traffic over time, average ranking position, and shared keywords.

There isn’t a free version of the service and you will have to sign up for a plan to be able to use it.

WebCEO does offer a 14-day free trial for you to test drive the platform before beginning a paid plan.

A credit card is not required to sign up as you can simply provide your personal information and get started right away.

The free trial provides access to all 21 of WebCEO’s SEO tools.

Check Website Traffic with WebCEO

6. SerpStat

Serpstat is a suite of SEO solutions that has grown from a simple keyword research tool to now provide users a more comprehensive set of features to understand their website’s performance.

This includes backlink analysis, rank tracking, site auditing, and traffic checking for other websites.

The platform comes in both free and paid versions. Before you can use the free version of SerpStat you must create an account by providing an email address, phone number, and password.

After creating your account, you can use the search field on the homepage to enter any website and begin analyzing its traffic.

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The results page will give many valuable insights including:

(Video) 7 Free SEO Tools to Rank High on Google and Increase Traffic

  • Keywords: A list of the paid and SEO keywords that are driving traffic to the site. For the organic keywords, you can see how many queries are new, how many have been lost, and how many have improved their ranking.
  • Visibility: An index that measures how often the website appears in search results for the keywords that it is ranking for. Higher visibility tends to indicate a higher level of traffic.
  • Traffic Trend: A line graph showing the number of visitors the website receives per month. You can toggle the graph to show the year-to-date or all-time statistics.
  • Keywords Trend: A line graph showing how users’ interest in the site’s ranking keywords has changed over time.
  • Top Pages: A list of the pages driving the most traffic to the website from organic search results. For each page, you can see all the keywords for which that page ranks in the top 50 of Google’s search results.

The results provided by the free version are only a sample of the available data. The free version also does not allow for searching and filtering of the results.

If you want to have full access to Serpstat, there are four different paid plans available. Prices start at $69 per month for the Lite plan.

Serpstat does not offer a free trial upon signing up for any of its plans.

That being said, the free version provides enough functionality for you to get a good feel for the solution before committing to a paid plan.

Check Website Traffic With SerpStat

7. UberSuggest

Ubersuggest is an SEO solution designed to help users perform keyword research, plan their content marketing, and check competitor website traffic.

The platform comes in both free and paid versions.

The free version of Ubersuggest allows you to search for three websites a day.

To see a website’s traffic simply type the domain into the search field on the Ubersuggest homepage.

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The results page will show a quick overview of the website’s traffic including the total number of organic keywords the site ranks for as well as its total monthly organic traffic.

You will also find a list of the website’s top SEO pages and keywords.

There are other modules available including a historical view of the site’s traffic and keyword ranking data but these are only accessible with a paid plan.

There are three paid plans designed for individuals, small businesses, and agencies.

Prices start at $29 a month however there is the potential to save considerably by signing up for a lifetime plan with a one-time fee.

Ubersuggest offers a 7-day free trial for you to check out the platform.

The trial grants full access to all of Ubersugest’s features and a credit card is required at signup.

Check Website Traffic with UberSuggest

How Do Website Traffic Checkers Work?

Website traffic checkers use a variety of sources to collect data including web crawlers, ISPs, and browser extensions among others.

A lot of data is needed to give an accurate picture of a website’s performance which is why you may find that smaller sites do not show up when you search for them in a traffic checker.

But for websites with a steady amount of traffic, site checker tools can prove an essential asset for planning and growing your business.

(Video) How To Get FREE USA Traffic | 7 Free Keyword Research Tools for SEO | Viral Traffic Script

Important Website Traffic Metrics to Analyze

So what should you look for when analyzing a website’s traffic?

There are several important metrics that give great insight into a website’s performance and the strategies the business is using.

Important website traffic metrics to analyze include:

  • Unique visitors: The number of people who visited a website at least once in a given period.
  • Pageviews: The total number of pages viewed on a website within a given period.
  • Organic search traffic: The number of people who arrived at a website from a search through a search engine.
  • Average visit duration: The average amount of time each visitor spends on a website.
  • Bounce Rate: The percentage of visitors that leave a website without viewing a second page.
  • Top traffic sources: The online channels that drive the most visitors to the site.

How to Analyze Your Website’s Traffic

The tools we have covered answer the question of how to check the website traffic of competitors. However, it is just as important to continually monitor your own website’s traffic.

There are several free solutions available to analyze your website’s traffic.

Google Analytics

One of the most popular among them is Google Analytics. The platform provides extensive reports that you can use to track traffic sources and user behavior on your site.

It allows you to see your visitors’ demographic characteristics like age and gender, where they live, and how they found your website.

To use Google Analytics, you will need to add a simple tracking code to your website. If you have a WordPress site there are several plugins available to simplify the process.

Google Analytics can integrate with some of the tools mentioned on this list allowing you to connect your website data to a more comprehensive solution to view alongside competitors.

Google Search Console

Another helpful free tool to analyze your website’s traffic is Google Search Console.

Google Search Console is essentially a hub for managing how the search engine treats your website. You can see which pages are included in the index and if Google’s crawlers have any errors when finding your site.

The platform provides a comprehensive list of the keywords your site ranks for and you can track performance over time to see how your rankings are changing and which pages are driving the most traffic to your website.

Key Learnings

Checking another website’s traffic is a great way to learn what is working for them and can be useful in growing your own business.

When checking a website’s traffic, it is important to analyze the following metrics:

  • Unique visitors
  • Pageviews
  • Organic search traffic
  • Average visit duration:
  • Bounce rate
  • Top traffic sources

Website traffic checkers are tools that allow you to analyze the traffic of any website.

There are plenty of free site checker tools available to analyze a website’s performance. My top solutions include:

  • Sitechecker Pro
  • SEMRush
  • SimilarWeb
  • SerpStat
  • SERanking
  • UberSuggest
  • WebCEO

Some of these tools have paid versions as well and will limit the amount of information you can see with the free version. Most offer some form of free trial for you to test the solution before committing to a paid plan.

While it is important to analyze your competitors’ traffic it is also important to analyze your own. For this, you can use free tools like Google Analytics to monitor your website’s traffic and understand user behavior.

Overall, checking other websites’ traffic is an important part of building effective strategies for your business.

(Video) 7 Free Traffic Sites to Increase Website Traffic

Take a look at the tools we’ve discussed in this post and see how they work for you.


What is a free tool for website traffic? ›

Google Analytics is yet another free tool to improve website traffic. Similar to GSC, Google Analytics gives you high-quality data about your website. You can leverage it to optimize your website and improve your chances to rank on SERP.

What is a common tool to check website traffic? ›

There's no single 'best' option, but we recommend pairing Google Analytics (the most popular website visitor tracking tool, used by 74% of analytics professionals), with Hotjar (used on over 900,000 websites) to track what's happening on your website and why.

How do I compare traffic to my website for free? ›

Here are five free and premium tools that make comparing website traffic simple.
  1. Google Analytics Benchmarking. Google Analytics (Universal Analytics) benchmark report. ...
  2. Similarweb. Similarweb is a free tool (with an optional Chrome extension) for comparing web traffic on sites you don't have access to. ...
  3. Ahrefs. ...
  4. Alexa. ...
  5. Semrush.
Feb 2, 2022

Is SEMRush free? ›

You can use Semrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business.

Is Google Analytics free to use? ›

Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Is website checker free? ›

How does the Website Checker help me improve my website? You can review the most important aspects of your website with the free Website Checker. This will provide you with useful, concrete recommendations and suggestions which you can directly use to improve your site.

Can Google Analytics track website traffic? ›

In Google Analytics you can see how people are getting to your website by checking the Traffic Sources reports.

How do you get free traffic? ›

8 Ways to Get Free Website Traffic Easily
  1. Improve your SEO.
  2. List your business on Google My Business.
  3. Optimize your website's performance.
  4. Link building.
  5. Promote your website on social media.
  6. Create an email list.
  7. Run webinars.
  8. Try influencer marketing.
Apr 15, 2022

What are the 5 major channels for site traffic? ›

What Your Website Sources Really Mean
  • 1) Organic Search. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. ...
  • 2) Referrals. ...
  • 3) Social Media. ...
  • 4) Email Marketing. ...
  • 5) Paid Search. ...
  • 6) Direct Traffic. ...
  • 7) Other Campaigns.
Jan 2, 2013

Can I use Ahref for free? ›

Signing up here gives you access to Ahrefs Webmaster Tools (AWT), our answer to the limitations of Google Search Console. It's completely free.

Is Semrush Russian owned? ›

Although it is a U.S.- based company traded on the NYSE, Semrush has undeniable Russian roots and affiliations, with a large portion of its management team having been raised, educated, or otherwise having spent significant time in Russia.

Is there anything better than Semrush? ›

Ahrefs is definitely better. In fact, I consider it to be the best all-in-one SEO tool available. That's not to say that Semrush is not good. Ahrefs is just better.

Is there a free alternative to Google Analytics? ›

Best Google Analytics Alternatives

Try out Smartlook for free with our full-featured 10-day trial (no credit card required). Our tool captures every user interaction on your website or mobile app and lets you watch session recordings, define events, build funnels, create heatmaps, and much more.

Is Google Analytics still legal? ›

Is Google Analytics ILLEGAL in your country? Due to recent rulings on the GDPR, Google Analytics users are under fire for transmitting personal data outside of the EU. If your country is bound by the GDPR, continuing to use Google Analytics may now be illegal.

Is Google Analytics Free 2022? ›

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with Google Ads, Search Console, Google Optimize, Google Tag Manager, and other Google products.

What is a safe website checker? ›

Google's Safe Browsing technology examines billions of URLs per day looking for unsafe websites. Every day, we discover thousands of new unsafe sites, many of which are legitimate websites that have been compromised. When we detect unsafe sites, we show warnings on Google Search and in web browsers.

How can I check my SEO score for free? ›

How can I check my SEO ranking? There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. Just enter your domain and the search term you want to check. The tool will immediately display your domain's ranking as well as the top 100 URLs ranking for this keyword.

How to check a website is legit? ›

8 Ways to Know If Online Stores Are Safe and Legit
  1. Use the free McAfee WebAdvisor to check for safe sites. ...
  2. Check the padlock in the address bar. ...
  3. Verify the website's trust seal. ...
  4. Use the Google Transparency Report. ...
  5. Check the company's social media presence. ...
  6. Analyze the overall look of the website.

What Analytics Should I track on website? ›

9 Important Metrics to Track for Your Website
  • Number of Visitors. ...
  • Bounce Rates. ...
  • Average Pageviews Per Session. ...
  • Session Duration. ...
  • Average Time on Page. ...
  • Top Traffic Sources. ...
  • Devices Used. ...
  • Interactions Per Visit.

Does GoDaddy show website traffic? ›

Website analytics provide valuable insights into your online presence and business performance. Go to your GoDaddy product page. Scroll to Websites + Marketing and select Manage next to your site.

What Cannot be tracked in Google Analytics? ›

Google Analytics strictly prohibits sending Personally Identifiable Information(PII) instead it allows sending a unique user id. You are not permitted to store any personal information of any individual user like username or IP address in any custom variable but you can store a unique id for that individual user.

How can I get more traffic to my website for free in 2022? ›

35 Ways to Increase Traffic to Your Website
  1. #3. Submit your site to search engines.
  2. #4. Build out your backlinks.
  3. #6. Optimize for long tail keywords.
  4. #7. Add new products or content to your website daily.
  5. #8. Host exclusive content on your website.
  6. #9. Create quizzes with share results features.
  7. #10. Start a podcast.
  8. #11.
Dec 20, 2022

Is Wix a free tool? ›

Yes. Wix offers a few different ways to create your own free website, so you can choose the creation process that works best for you. Need to get online fast?

How do I get free traffic on Google? ›

Free ways to increase website traffic from Google
  1. Optimize your free Google Business Profile. ...
  2. Perform on-page SEO. ...
  3. Get listed in online directories. ...
  4. Build backlinks. ...
  5. Post to social media. ...
  6. Include hashtags in your posts. ...
  7. Use landing pages. ...
  8. Target long-tail keywords.
Mar 3, 2022

Which website loads the fastest? ›

Based upon Google PageSpeed Insights, which is described in more detail below, we found that Webflow loads the fastest on desktop, and Wix loads the fastest on mobile.
Which Website Builder Loads the Fastest?
2 more rows
Jun 4, 2021

Why do people not use Wix? ›

Wix is directed at people who need free or extremely low-cost websites. Consequently, the company limits users to a collection of premade website templates. The generic design and URL (business-name.wix.com) makes you look unprofessional, and customers will immediately start to question if you're a legitimate business.

Is Go Daddy free? ›

Yes. With a free website plan, you'll be able to set up your online store and start taking payments in minutes with GoDaddy Payments. For a full-featured online store with advanced payment options, various shipping methods and increased functionality, you'll need to upgrade to the Ecommerce plan.

What is the downside of Wix? ›

Lack of deep analytics

While the Wix dashboard does provide some basic analytics and traffic tracking, it doesn't dive in too deep or get too specific. If you really want to get nerdy with data, you're better off using another platform.


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